Tear Down This Paywall: The New Yorker Opens Its Archives
Yesterday, in addition to launching a redesign of the New Yorker “Web site” — that’s how they say website in exalted magazine-speak — the famed, august, taste-making institution also threw open the gates to its archives. Well, sort of, and for a limited time:
the New Yorker announced plans to massively overhaul its website and to significantly alter its digital model, at a time when the Guardian and the New York Times are also implementing changes to their online presence. The prestige magazine, owned by Condé Nast, will move to a metered paywall system. It is is also making all of its articles since 2007* available for free for a three-month period, in a bid to entice new subscribers. After that, a limited number of articles will be available for free, before readers are required to subscribe. The current print circulation for the magazine is about 1 million, with 12 million unique visitors to its website.
In a “letter to readers” introducing the new website, the New Yorker joked that “editorial and tech teams have been sardined into a boiler room, subsisting only on stale cheese sandwiches and a rationed supply of tap water” in a bid to get the new site up and running.
Gather your rosebuds while ye may! This profile of Janet Yellen from the most recent issue is available in full for free. So are lots of features by two of my favorite contributors, Elif Batuman and Burkhard Bilger, as well as others. Before you know it, the new metered paywall will descend and we’ll all have to figure out whether or how to pay for our fix. My method, as I’ve mentioned, is to subscribe to public radio at the $120/year level and get a subscription as my thank you gift. But everyone has their ways.
* The article originally said the archives went back to 1997, but that was a mistake on their part, and we have both now corrected it.
Image via the New Yorker and Beyond The Times