Tristan Clopet argues that every brand needs a jingle. EVERY SINGLE BRAND. Which means: You need a jingle because you are a brand! I need a jingle because I am a brand! This site needs a jingle because this site is a brand! The Billfold jingle, in my head, has always been the same as The Simpsons jingle. (“The Billlllllll-fold.”) But that’s probably jingle theft. What’s your jingle?
Couple of curious things about this packaging.
Matt Powers was at my house recently, and I played market researcher and asked him about dessert.