What Happens to Olympians After They Win Gold?

I am fascinated by what Olympians do, per se, after they win gold medals. Or moreover, after they win no medals! Or, really, what does any person do after great success? Lucky for me we have an entire profile on Shaun White a.k.a. The Flying Tomato — a name he no longer appreciates, by the way — who is apparently a two-time snowboarding Olympic gold medalist who will be heading to Sochi for more Olympics stuff in February (okay I kind of knew that already but now I definitely know).