How are you expected to behave, once you’ve started to reap the fruits of your self-branding labors? What are the rules?
There have been several times throughout my career where I considered creating a personal website for myself, but it never happened (and now that this website exists, I don’t really need one anymore). Also, mike dang dot com has already been taken by a developer with my name who lives in Texas, and I’m sure he’s getting a lot more out of it than I would (there is also a prominent surgeon who lives in Hawaii with my name, and perhaps he’d like the url too). Tell me: Do you have a personal website? Has it been helpful to have it?