The Subject Lines That Get You Giving On #GivingTuesday

Mike says, “From my inbox: ‘TODAY ONLY: Your Donation Counts Twice in the Fight Against Blood Cancers.’ I think that’s pretty good. It’s like a Black Friday deal.”

How Small Is Too Small, When It Comes To Charitable Gifts

Do small gifts help, or are they more of a hinderance, because they cost as much to process as larger gifts but are far less valuable?