Breaking Down the Costs of a $90 Electric Kettle

Chewxy, a “startup guy” and economist based in Sydney, Australia, wanted to know why temperature-controlled electric kettles cost more than $90. In search of an answer, he took his $10, plastic, non-temperature-controlled electric kettle apart, thought about the cost of individual pieces, and calculated profit margins. His post is so nerdy and considered and I love it.