“Henry” describes a particular type of adult who has enough money to buy mid-range luxury goods and yet obstinately chooses not to buy them.
Tristan Clopet argues that every brand needs a jingle. EVERY SINGLE BRAND. Which means: You need a jingle because you are a brand! I need a jingle because I am a brand! This site needs a jingle because this site is a brand! The Billfold jingle, in my head, has always been the same as The Simpsons jingle. (“The Billlllllll-fold.”) But that’s probably jingle theft. What’s your jingle?
Even Kim Kardashian thinks it’s crazy that people buy her $10 bottle of regular water with her photo on the label. She does this all on the strength of her brand—not on talent. She doesn’t need to be talented: “Well, a bear can juggle and stand on a ball and he’s talented, but he’s not famous. Do you know what I mean?”
You know how walking through Target makes you want to buy all of the things?