I decided that as soon as I was a grown up, I would get an American Express card.
How a “rich, white males” quote in an editorial in a college newspaper jeopardized its future.
How hard could it be to send out custom email campaigns designed to attract prospects with the same initials or names as your cause? These prospects are, after all, psychologically predisposed to give you money.
I was also impressed by Swift’s ability to market herself well. She really is a marketing genius. When her newest album came out, I bought it, not because I had been waiting to buy it, truthfully, but because buying it was the only way you could listen to it.
Effie Award-winning marketing campaigns that probably would have worked on me, had I been exposed to them.
You know how walking through Target makes you want to buy all of the things?